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Hello everyone!

Today’s press review takes us around the world, from Scotland to France, and across the Atlantic Ocean. I hope you enjoy the selection.

UK

Scotland’s First Minister to visit Kentucky

First Minister John Swinney is set to visit Kentucky to continue negotiations aimed at removing the 10% tariff on Scotch whisky. The visit will follow Swinney’s trip to Boston, where he will be supporting the Scottish national team during their first World Cup finals appearance since 1998.

Read the press release from the Scottish Government:

Making progress on Scotch whisky tariffs

France

Ugvc reacts to the decrease in wine and eaux-de-vie purchases

The General Union of Winegrowers for the Cognac Aoc (Ugvc) has voiced strong opposition to Rémy Martin’s recent announcement regarding the reduction of wine and eaux-de-vie purchases for the current campaign. The trading house indicated it would need to cut its procurement by 20%. You can find the news in our last press review here:

Read the official Ugvc press release here:

Le Conseil d’Administration de l’UGVC s’oppose aux nouvelles baisses d’achats à la viticulture

Meanwhile, the Syndicat des Maisons de Cognac (Smc) is calling for collective discussions on the “adaptation of production potential, shared economic management, and the commercial revival of markets.”

More details in Alexandre Abellan’s article for Vitisphère (subscription required):

Le négoce de Cognac n’a plus les moyens “des achats très supérieurs à ses besoins réels” étant “sur le front pour sa survie”

Brazil

Minas Gerais’s cachaça to become state intangible heritage

Leônidas Oliveira, the Secretary of State for Culture and Tourism of Minas Gerais (Secult-Mg), has announced progress in the process to recognise traditional methods and artisanal cachaça distilleries in Minas Gerais as intangible cultural heritage of the state. A final decision on the status is expected in September.

News by Lilian Monteiro in Encontro:

Minas quer eternizar a cachaça de alambique como patrimônio imaterial

The Caribbean

Global Ports Holding to negotiate operations in St. Vincent and the Grenadines

Global Ports Holding is in negotiations with the government of St. Vincent and the Grenadines regarding the management, development, and operation of the St. Vincent and the Grenadines Cruise Port. If a deal is finalised, the company would manage the port on the government’s behalf, potentially leading to new berths, infrastructure improvements, larger ships, and increased shore excursions.
Full article by Caitlin Sullivan in Caribbean Journal:

The World’s Largest Cruise Port Operator Is Coming to This Caribbean Island, With New Berths, Bigger Ships and More Shore Excursions

China

Pernod Ricard launches its first Chinese whisky

Pernod Ricard has officially launched The Chuan pure malt whisky—its first whisky produced in China. The Chuan Malt Whisky Distillery Experience Centre has subsequently opened its doors in Emeishan, Sichuan.

I haven’t found the official press release on the company’s website yet, but you can read it in PR Newswire Asia:

From Chengdu to the World, Pernod Ricard, the worldwide leader in the spirits industry showcases Chinese Whisky “THE CHUAN” through Hong Kong

Something to read

Piña Colada is coming back

Alice Lascelles has penned a brilliant article for the Financial Times on the Piña Colada, describing it as “a guilty pleasure that’s set for a comeback this summer.” Love it or hate it, I certainly agree that the drink is enjoying a resurgence.

Have you seen it on menus near you recently? Let me know where.

Read the article here:

Are you Piña Colada-curious?

That’s all for today, I’ll see you later this week!

Cheers 🍹

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Hello everyone!

Here is an essential collection of news from these days’ press review.

From transport links in Scotland to the growing trend of Martini bars, I hope you enjoy today’s selection.

GBM Scotland claims for better connections across northern Scotland

“Good roads and reliable ferries” are essential for the Scotch whisky and tourism industries to help protect jobs and communities in the north of Scotland. Louise Gilmour, the Gmb Scotland secretary, called on the Scottish and UK governments to improve road, rail, and sea connections across the area during the union’s annual congress in Blackpool. “The industry is one of Scotland’s greatest success stories and does not exist in isolation,” she noted.

How could we not agree?

Article by Lauren Bowes in The Spirits Business:

Scotch transport causing ‘economic self-harm’, says union

Diageo sells Indian production site

Diageo’s Indian division is set to close one of its manufacturing facilities in Venkateshwara Nagara, located in the Malkajgiri district of Hyderabad.

News by Joe Rogers in The Spirits Business:

Diageo India to close manufacturing unit in Hyderabad

France

Rémy Cointreau promises a return to growth

Rémy Cointreau has announced a 35% decline in annual net profit, but it has promised a return to growth for the new financial year, driven by its “transformation plan.” Key aspects of this plan include a stronger focus on consumers, a relaunch in the US market, diversification in China, expansion in emerging markets, and an internal reorganization.

More details in this article in France24 (no author mentioned):

Rémy Cointreau promet un retour à la croissance

…meanwhile

Rémy Martin cuts purchases by 20%

One year after renegotiating contracts with its partner winegrowers and slashing delivered volumes by an average of 25%, Rémy Martin has announced a further 20% reduction in volume for the 2026 harvest due to the current shipping crisis. The company is the second-largest trader in Charente.

News by Thomas Brunet in Charente Libre:

Crise du cognac : Rémy Martin sabre à nouveau ses achats de 20 %

Mandatory survey for the temporary uprooting of vines in Charente

The Cognac industry has given itself two months to quantify the need for a temporary reduction in production potential—which could become permanent if combined with an additional subsidy—to avoid further cuts to annual yields.

News by Alexandre Abellan in Vitisphère:

Sondage obligé pour l’arrachage temporaire primé à 4 500 €/ha des vignes charentaises

Something to read

Martinis and Martini bars

I have recently been collecting materials for an article about long drinks, and I came across a statement by one of the most acknowledged mixology specialists in Italy. He observed: “Long drinks are on the rise thanks to their lower abv, but the Martini is on the rise too, for completely different reasons.” That is true.

When I read this article by Eleanor Yates in Drinks International, I thought you might appreciate it as well:

Behind the unstoppable rise of the Martini bar

It leaves me wondering: do you think a dedicated Martini bar is a good idea? How durable could such a concept be, and how long-term should entrepreneurs think when opening one?

Let me know what you think.

Leave a comment

I will see you in a few days.

Cheers 🍸

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Hello everyone!

Here is today’s selection of news, featuring industry investments, production pauses, market performance updates, news from Mexico, and the second part of Matt Pietrek’s fascinating deep dive into high-ester rums.

Enjoy.

La Martiniquaise-Bardinet invests in Spanish liquors

The French group La Martiniquaise-Bardinet has acquired a 40% stake in the Spanish spirits producer Street Liquors through its Bardinet business.
The news was reported by María Jesús Ibáñez in the Spanish publication El Periódico:

El fabricante de Ron Negrita y Cutty Sark entra en la licorera navarra que elabora el Plata o Plomo

…and confirmed to Just Drinks.
You can find more details in Fiona Holland’s article here:

La Martiniquaise-Bardinet invests in Spanish liqueur company

Brown-Forman halts production at Slane Distillery

The global group Brown-Forman has paused production at its Slane Irish Whiskey distillery. The company told Robb Report that any potential reopening would be “determined by demand planning and forecasting,” though the stoppage is currently listed as temporary. The news surfaced after an employee noted on LinkedIn that distillation would cease “for the next number of years.”
Article by Jonah Flicker in Robb Report:

Brown-Forman Is Halting Production at Its Irish Whiskey Distillery

How’s Brown-Forman performing?

Brown-Forman has been in the headlines quite a bit recently, largely due to acquisition speculation involving major players like Pernod Ricard and Sazerac.

- Our press review about merger talks with Pernod Ricard here.

- Financial Times report on the Sazerac here.

This topic triggered one of ’s podcast episodes, featuring . You can find it here (subscription required):

The Big Realignment: Consolidation, Distribution, and What May Happen to Everyone Below the Deal in Possible Spirits M&As

The group also published its fiscal 2026 results yesterday. The company reported mixed outcomes: net sales fell 1% to $3.9 billion, operating income dropped 10%, and earnings per share declined 17%. However, the firm generated significantly stronger cash flow and returned $827 million to shareholders. Market conditions remain challenging due to economic uncertainty, geopolitical tensions, and softer alcohol consumption, particularly in developed markets.
Official report here:

Brown‑Forman Reports Fiscal 2026 Results

US

RNDC closes 3 facilities and cuts 56 jobs in Ohio

The US distributor Republic National Distributing Company (RNDC) is planning to cut a portion of its workforce in Ohio, including the closure of three facilities: two in Cincinnati and one in Columbus. Further job losses are planned in Washington, Alaska, and South Dakota as part of a wider company reorganization.
News by Nicola Carruthers in The Spirits Business:

RNDC to axe 56 jobs in Ohio

Mexico

Huanímaro seeks alternative for agave

In Guanajuato, the Huanímaro government is promoting new ways to use agave to mitigate a collapse in prices caused by overproduction and to prevent producers from abandoning their crops. Josué Magdaleno, the municipality’s director of agricultural development, told the press: “We implemented a course where they were taught how to transform agave not only into tequila, but also into syrup, distillates, and other products.”
News reported by Gerry Orozco in the Mexican publication Notus Noticia:

Huanímaro busca alternativas para productores agaveros

A new research lab for bacanora

A new specialized laboratory is set to open in Ures (in the Mexican state of Sonora) to foster research and development related to the production of Bacanora. This initiative stems from an agreement signed by the Sonora State Government with the Technological University of Hermosillo (Uth) and the Sonora Bacanora Regulatory Council.
News by Alexis Ramírez Valenzuela in Meganoticias Mexico:

They are going to create a laboratory to promote bacanora in Sonora

Something to read

If you enjoyed Matt Pietrek’s first article on high-ester rum, you will certainly appreciate the second part of his series on Rum Wonk.
Link here below:

Rum Wonk

Making Funky, High Ester Rum Part 2 - Dunder and Acid

This is part two of a four-part deep dive into how funky, high-ester rums are created. There’s much more to it than just a particular yeast strain and a long fermentation…

Read more

2 months ago · 12 likes · 4 comments · Matt Pietrek

That’s all for today!

Have a great weekend, and sip wisely ;)

Cheers 🥃

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Hello everyone!

While I am currently trying to balance my work-life commitments (today is a national holiday in Italy, and being on a business trip certainly doesn’t make that any easier), I have managed to select some interesting pieces of news for you.

Today’s press review starts with the world of RTDs and ends with some “funky” esters. Can you guess what the final reading is about?

Ready-to-drink

Cocktails and RTDs continue to rise in US control states

According to the latest report from the National Alcohol Beverage Control Association (Nabca), the cocktail category grew by 34.7% in volume and 33.1% in value across 18 control jurisdictions in April, compared to the same month in 2025. This is notable because the Nabca’s research includes RTDs in this category, helping us track their market performance more effectively.

Looking at other categories, cachaça is the second-largest (after cocktails), with volumes up 15.3% and values up 19.9%—though it is worth noting this comes from a much smaller segment. Tequila is slowing down (+0.2% in volume), while Scotch recorded the largest volume drop (-9.8%).

You can find more details in Nicola Carruthers’s article in The Spirits Business (please, keep my explanation in mind while reading the title):

RTDs soar in US control states in April

Note: I have yet to find this data on the Nabca’s official website, but it may be published here in the coming days: Nabca news and media.

Context: For those wondering what “control jurisdictions” are, there are 17 control states and three jurisdictions in the United States where the government plays a direct, hands-on role in the sale and distribution of alcohol. This is where the Nabca collects its data. You can find more information here: Nabca control state directory and info.

RTDs are soaring in the UK too

According to the Wine and Spirit Trade Association’s (Wsta) new Sip 2 report, RTD sales generated £704 million in the UK off-trade last year. The category grew by 12% year-on-year in volume and 17% in value. One of the primary drivers for this growth appears to be the rising cost-of-living pressure, which is pushing consumers to seek more affordable ways to maintain their drinking habits.
You can read Rupert Hohwieler’s article in The Spirits Business here:

RTD sales pass £700m in UK off-trade

Buichladdich dives into RTDs

The Rémy Cointreau-owned Bruichladdich brand is launching a canned cocktail range in partnership with Whitebox. The collection will include a Dry Martini and a White Negroni made with The Botanist gin, a Whisky Sour made with the distillery’s Classic Laddie, and a Penicillin made with the heavily peated Port Charlotte whisky.
The cans will be available for £6 each from the Bruichladdich distillery, or £20 for a four-pack via its website. The initial release is limited to 5,000 cans per recipe.
News by Lauren Bowes in The Spirits Business:

Bruichladdich creates RTDs with Whitebox

West Highland Gin enters RTD’s

Loch Lomond made a similar announcement a few days earlier, extending its West Highlands Spirits portfolio into the RTD sector.
More details in Jessica Broadbent’s article in Global Drinks Intel:

Loch Lomond Brewery extends West Highland Spirits into RTDs

How to target the RTD opportunity, by IWSR

The International Wine and Spirits Research (Iwsr) features an article in Global Drinks Intel about how spirits brands can approach the RTD category. Yes, there is an element of self-promotion here, but sponsors don’t always produce poor content. I particularly value IWSR partner content, as it often offers significant data and perspectives on market and consumer behaviour. I will leave this for your reading:

Too big to ignore – How spirits brand owners should target the RTD opportunity – Category Intel

Packaging

F&B companies urge the EU PPWR to be delayed

August 12 is the deadline for the implementation of the EU Packaging and Packaging Waste Regulation (PPWR), which impact several industries, including spirits.
Here are some older statements and articles about this topic:

Spirits Europe - spiritsEUROPE welcomes the publication of the European Commission’s proposal for a Packaging and Packaging Waste Regulation (PPWR)

Nicola Carruthers, The Spirits Business - EU packaging rules could ‘standardise’ spirits bottles

Now, 138 F&B companies—including Coca-Cola, McDonald’s, Burger King, Kraft Heinz, Heineken, and Mondelēz—have signed a leaked letter addressed to the European Commission urging the deadline to be delayed.
More details in Packaging Insights:

PPWR’s August deadline under pressure as leaked industry letter draws NGO backlash

You can find for more information about the PPWR on the EU official website, here: Packaging and Packaging Waste Regulation (PPWR)

Something to read

How (funky) high-ester rums are made

guides us through the world of high-ester rum with two articles on his website, . The first introduces flavours, organic compounds, and yeasts used in the industry. I should warn you: this is strictly for the geeks! But if you want to go deep into the subject, I strongly recommend reading it:

Rum Wonk

Making Funky, High Ester Rum - Part 1

Sometimes my procrastination about starting to write subconsciously signals that I have more mental homework to do. So it was, while procrastinating over a story about a new high-ester rum, that I realized I needed to further hone my understanding of some nerdy, wonk fundamentals…

Read more

2 months ago · 30 likes · 2 comments · Matt Pietrek

You can also find this other article recalled along the text:

Rum Wonk

Esters, Volatile Compounds, and Congeners - What's the Difference?

As more high-end brands target the enthusiast crowd with expensive bottlings, their customers naturally want to know more than the typical label provides. One helpful detail some brands provide is the “ester level.” However, other measurements are sometimes provided alongside or instead of an ester level…

Read more

3 years ago · 21 likes · 14 comments · Matt Pietrek

That is all for today, I’ll see you later this week for another selection of news.

And a very happy Republic Day to all my Italian subscribers!

Cheers 🥃

Leave a comment

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Hello from Charles de Gaulle airport!

I have another two hours to kill before I finally board my flight to Venice, following an eight-day trip visiting rum distilleries in the French Caribbean. What better way to spend the wait than by rounding up the latest industry news?

Trump to remove tariffs on Scotch whisky following King Charles visit

US President Donald Trump has announced that he intends to slash tariffs on Scotch whisky imports. The move follows King Charles III’s state visit this week to celebrate the 250th anniversary of American independence.

Posting on Truth Social, Trump stated: “In honour of the King and Queen of the United Kingdom […] I will be removing the tariffs and restrictions on whisky having to do with Scotland’s ability to work with the Commonwealth of Kentucky on whiskey and Bourbon, two very important industries within Scotland and Kentucky.”

Read the full report by Daphne Psaledakis and Christian Martinez for Reuters:

Trump lifts tariffs on UK whisky to toast departing King Charles

Reactions from the major trade associations can be found here:

Scotch Whisky Association (SWA)

Distilled Spirits Council of the United States (DISCUS)

Mezcal Gi extended to new municipalities in Puebla

The Mexican Institute of Industrial Property (Impi) has announced an expansion of the Denomination of Origin (Do) for Mezcal in Puebla. The municipalities of Puebla and Huaquechula have now been incorporated into the protected region, bringing the state’s total to 118 designated municipalities.
News by Anaid Piñas in El Popular:

Puebla suma 118 municipios con Denominación de Origen del mezcal: IMPI

Official announcement on Gobierno de Maxico’s website:

IMPI entrega a Puebla la ampliación de la DO Mezcal; y la IG “Tuna Rojo Vigor de San Sebastián Villanueva”

Cognac launches temporary uprooting plan to balance production

The Bureau National Interprofessionnel du Cognac (Bnic) has introduced a new temporary uprooting (grubbing up) scheme to reduce production potential. The plan offers producers €3,000 per hectare, with an additional €1,500 after five years, or a €3,000 bonus if rights are waived within three to five years of uprooting. The Bnic is also calling on the European Union for compensation to offset the impact of Chinese anti-dumping duties.
Analysis by Alexandre Abellan in Vitisphere:

Cognac ouvre un arrachage temporaire primé à 4 500 €/ha : “si on ne réduit pas le vignoble, cela aura un impact sur les prochains rendements”

Further coverage in Le Figaro:

Supprimer «12.000 à 13.000 hectares» : le cognac se lance dans un vaste plan d’arrachage

Barbancourt calls for urgent state intervention as crisis deepens in Toussaint Louverture International Airport area

Barbancourt Distillery, along with Brasserie de la Couronne and Brasserie Séjourné, has issued a joint press release demanding immediate government action to secure the area around Toussaint Louverture International Airport in Haiti.

The region, critical for logistics, is under threat from gang violence. These three companies employ approximately 2,500 people and indirectly support the livelihoods of 160,000 more. Beyond the economic impact, the Fondation Barbancourt remains a vital lifeline for local healthcare and education.

Report via Bloomberg:

Haiti Rum Giant, Bottlers Warn of ‘New Lost Zone’ on Gang Havoc

Original statement via Rhum Barbancourt’s official X profile:

That’s all for today, but I will have some more news about rum in the next days… keep in touch and thank’s for following.

Cheers ;)

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Hello everyone!

Here I am again, after a long pause. I’ve been navigating that tricky work-life-interests balance lately, but I’m finding my rhythm again.

Today, we have a significant amount of data to dig into, including the DISCUS report on US spirits exports and the latest figures from the UK. I’ve tried to look beyond the headlines you might see in the mainstream press to unpack what these reports actually mean for us. I’ve summarised the most significant data below—and for the record, this analysis is entirely human-made. I’m a total nerd when it comes to market figures, and I couldn’t let an AI have all the fun!

You will also find a round-up of some of the most significant news from the spirits world this week.

Enjoy.

US spirits export beyond the headlines

The Distilled Spirits Council of the United States (DISCUS) has released its 2025 American spirits exports report, and the figures clearly reflect the heavy impact of tariffs and global trade tensions. Here are the key figures I’ve pulled out for you:

• Global decline: Spirits exports dropped by 3.8% globally.

• The Canada factor: The ban on US spirits in Canada was the single hardest hit to exports, which plummeted by 70% year-on-year across the provinces.

• Whiskey struggles: The whiskey category is suffering the most, losing 19% globally and 35% in the EU.

• Dominant category: Despite the decline, whiskey remains the most exported category by far, even though it recorded its lowest market share in 2025 (45%, worth US$1,075m).

• EU importance: The EU remains the largest single market for US spirits, accounting for 51% of global exports.

• Growth spots: Brazil and the UK saw the most considerable increases in US spirits imports.

• Inventory surge: American whiskey inventory has increased by 126% since 2012 (rising from 475 million to 1,075 million proof gallons).

A little context… While reviewing these figures, it is worth remembering a few broader facts:

• The value of US spirits exports in 2025 was more than five times higher than in 2000 (rising from US$478m to US$2,369m).

• The number of US distillers has grown from fewer than 100 to more than 2,300 today.

• The “zero-for-zero” tariff agreement was crucial in enabling this long-term growth.

You can read the full report here:

American Spirits Export 2025

DISCUS’s official press release here:

American Spirits Exports Report: U.S. Spirits Exports Decline 3.8% in 2025 Amid Ongoing Trade Friction

UK spirits exports beyond the headlines

The UK Food and Drink Federation (FDF) has released its report on the country’s 2025 trade performance. Whisky remains the crown jewel of UK exports. Here are the most significant highlights for our industry:

• Top spot: Whisky is the UK’s top exporting category, worth £5.5 billion in 2025. This accounts for a 21.48% share of the UK’s total food and drink exports

• Performance: Whisky exports decreased by 0.8% in value and 4.3% in volume.

• European demand: Exports to Europe are worth £1.5bn, making it the UK’s top exported product to the continent with a 10.14% share of all trade (the value of total exports to Europe is UK£14.8b).

• Market share: Europe absorbs more than 27% of UK whisky exports by value (£1.5bn out of £5.5bn).

• Gin figures: UK gin is the tenth largest export category, valued at £602.6m (a 2.34% share of total food and drink exports).

• Gin vs Whisky: Globally, gin is performing better than whisky in terms of growth, but we should be cautious: while volume increased slightly (+0.3%), the 13.7% increase in value is likely heavily influenced by inflation.

A little context:

• The UK’s total food and drink exports reached £25.6bn in 2025.

• Europe remains the UK’s most vital trade partner, representing 62.5% of global exports.

• Ireland and France are the top export markets globally, followed by the US.

For those who’d like to have a closer look, here is the full report, including imports:

FDF - Trade Snapshot 2025

You can read FDF’s official press release here:

Food and drink export values reach record high in 2025, but volumes fail to return to pre-Brexit levels

For a more detailed comparison with pre-Brexit performance, you can view the 2019 report here:

FDF - Exports Snapshot 2019

Industry highlights

Pernod and Brown-Forman in merger talks

In what would be a seismic shift for the industry, the two spirits giants, Pernod Ricard and Brown-Forman, are discussing a potential merger. The news was first reported by Bloomberg and spread rapidly before being confirmed by both companies.

You can read Ryan Gould, Ruth David, Michelle F Davis, and Crystal Tse’s report in Bloomberg:

Pernod Ricard Weighs Deal for Jack Daniel’s Maker Brown-Forman

You can read the official statements here:

Pernod Ricard confirms discussions with Brown-Forman

Brown‑Forman Confirms Discussions with Pernod Ricard

Suntory drops plans for whisky facility in Scotland

The drinks giant Suntory has abandoned its plans to build a £150m whisky warehouse in Kilmarnock (East Ayrshire, Scotland). The company has indicated that the investment will now be redirected to other projects.
You can read more in Jonathan Geddes’s article for the BBC:

Whisky giant drops plans for £150m facility in Ayrshire

Something to read

Understanding Indian spirits market

Yes, markets again. I’ll try to stay more on the stories in my next newsletter. The Spirits Business released some sponsored-but-good content by the IWSR that I think is worth reading if you are interested in the Indian market (no author mentioned):

How to crack India’s complex spirits market

That’s more than enough for today, I think.

Have a great day and see you soon! 😉

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Hello everyone!

Before we dive into the headlines, I have some personal news to share: I have recently taken on the role of managing editor and spirits specialist at Falstaff Italia, the Italian branch of Austria’s oldest gourmet magazine. Falstaff is a leading publication in German-speaking countries and was launched in Italy in November 2024.

As a result, my collaborations with other national publications, such as Linkiesta, are currently suspended. However, I will continue to write for the two local monthly editions of Corriere della Sera (Northeast Italy and Bologna) covering bars and cocktails.

And, of course, this blog is safe!

Now, on to the news. We have a wealth of export reports to dive into, along with some significant developments in international trade.

Trump’s tariffs back in the spotlight after Supreme Court ruling

One of the biggest stories last week was the US Supreme Court ruling against Trump’s tariffs. In a 6-3 decision, the justices held that the president’s aggressive approach to global tariffs was not permitted under the 1977 International Emergency Economic Powers Act (IEEP).

However, despite this legal blow, the president has immediately announced new import duties on goods from all countries, ranging from 10% to 15%. This story is dominating the headlines; here are the articles I recommend for a full breakdown…

NBC News, by Lawrence Hurley:

Supreme Court strikes down most of Trump’s tariffs in a major blow to the president

Reuters, by Andrew Chung and John Kruzel:

US Supreme Court strikes down Trump’s global tariffs

CNN, by Auzinea Bacon

Trump announces global tariffs will increase to 15% from 10% ‘effective immediately’

The Guardian, by Lucy Campbell

Trump raises tariffs to 15% on imports from all countries

I also highly recommend reading the story of Victor Schwartz, a small New York wine importer who risked his business to challenge these tariffs in court.
Article by Elisabeth Buchwald in CNN Business:

While corporate America stayed silent, a small wine importer risked his business to challenge Trump’s tariffs

Meanwhile

USDA invests over $1 million to boost American spirits exports

The US Department of Agriculture (Usda) has awarded the Distilled Spirits Council of the United States (Discus) $1,076,152 via its Market Access Program. The funding is intended to promote American spirits in international markets throughout 2026, specifically targeting Germany, Poland, France, the UK, Japan, Taiwan, and Australia. To be eligible, products must be distilled from at least 51% US agricultural raw materials.
Article by Lauren Bowes in The Spirits Business:

Discus bags $1m to promote US spirits

Scotch whisky export figures for 2025: a mixed picture

The Scotch Whisky Association (Swa) has released its export data for 2025. While there are signs of stabilization, several challenges remain:

• Total export value: Fell slightly by 0.64% (from £5.4bn in 2024 to £5.36bn in 2025). This is a significant improvement on the 3.7% drop seen the previous year.

• The US market: Volume is down by 15%, largely attributed to the impact of tariffs.

• India: Continues its impressive growth, now ranking as the third-largest market by value.

• The EU: Remains the largest regional market by both value and volume.

• France: While value dropped by 3.6% and volume by 14%, it remains the second-largest export market for Scotch.

Full details on the SWA website:

Scotch whisky exports to the United States down 15% since tariffs implemented

For an even deeper dive into bulk versus bottled exports, I recommend this analysis by Martin Purvis and Duncan McFadzean in Commercial Spirits Intelligence, here on Substack:

Is the storm passing? - 2025 Export volumes of Scotch Whisky

One in five Scotch distilleries under pressure according to BTG

According to the financial advisory and restructuring firm Begbies Traynor (Btg), 69 distilleries in Scotland and a further 217 across England, Wales, and Northern Ireland are facing financial difficulties.

A note on media literacy: When I started this blog, I promised to occasionally “pull back the curtain” on how industry communication works. This story is a perfect example of a press-office-led news cycle. You will see this exact data appearing across multiple publications simultaneously because it stems from a Btg press release.

By releasing these figures, the firm positions itself as a “thought leader” and a competent partner for businesses in distress. There is nothing inherently wrong with this—it is simply how professional communication works—but it is worth remembering that the “news” is also a marketing tool for the consultancy.

Read some of the coverage here:

Scottish financial news (no author mentioned):

One in five Scottish distilleries under threat amid global export slump

Lauren Bowes in The Spirits Business:

One in five Scotch distilleries in financial distress

Global gin volumes slowing, but the category remains resilient

According to IWSR data cited in The Gin Guild’s 2025 Annual Report, gin volumes grew by 1% in the first half of 2025 across the top 20 markets, compared to 4% in 2024.

While Scotch has struggled in the US, gin performed strongly there in 2025, with volumes up 7% and value surging by 23.8% to £100 million. Emerging markets like the Philippines, China, Nigeria, and India are driving growth through traditional gin profiles, with India looking particularly promising following the UK-India trade agreement. Turkey also stands out as a top performer, with value up 28.1%.

You can read all the details on The Gin Guild’s official website:

The Gin Guild annual report 2025

France

French spirits exports fell by 17% in 2025

Figures from the Fédération des Exportateurs de Vins & Spiritueux (Fevs) show that exports of French wine and spirits fell by 8% last year. This was primarily driven by the US market, where sales plummeted by 21% due to tariffs.

Spirits were hit particularly hard, falling 17% in value to €3.7 billion. Exports to China also weighed on the results, dropping by 20%.
Article in Le Figaro (no author mentioned):

Plombées par un repli aux États-Unis, les exportations de vins et spiritueux français ont reculé de 8% en 2025

FEVS’s official website does not appear to have published their press release.
Here is another article reporting the news, for those of you who may prefer reading in English.
Nicola Carruthers’s article in The Spirits Business:

French spirits exports in decline for third year

Something to read

Six key trends shaping the alcohol industry in 2026

Yes, it’s still that time of the year, when everybody wants to predict the market’s next 12 months. Sarcasm aside, market predictions are incredibly useful tools for keeping your eyes open to shifting patterns. The Iwsr has identified six key drivers for the year ahead:

1. Gen Z behaviour evolution

2. Affordability drives choice

3. Broad-based developing market growth

4. Experience and exploration in global travel retail

5. RTDs: a multi-trend touchpoint

6. Innovation’s increasing importance

Insights on the IWSR website:

Six key drivers shaping beverage alcohol in 2026 and beyond

Ebook here:

Beverage Alcohol Drivers 2026

That is probably more than enough to digest for today!

I’ll see you again in a few days ;)

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Hello everyone!

We have a wealth of data coming out of the United States today, as the Distilled Spirits Council of the United States (DISCUS) and the Kentucky Distillers’ Association (KDA) have just released their latest periodic reports.

We also have updates from Puerto Rico, Mexico, and elsewhere, before heading back to the US for an interesting look at the current state of independent bottling.

Enjoy!

USA

DISCUS’s annual economic briefing is out

The Distilled Spirits Council of the United States (DISCUS) has released its annual report on spirits sales in the US. Total sales value declined by 2.2% in 2025, as a result of weakening consumption and persistent economic pressures. In this context, total sales volumes saw a slight increase of 1.9%, and the industry mantained its market share, reaching 42.4% last year.

The RTD category continues to show the fastest growth. Spirits-based RTDs have doubled their market share since 2021, with premixed cocktails reaching US$3.8 billion in 2025 - an increase of 16.4% year‑on‑year.

Vodka remained the most valuable spirits category last year, with total sales of US$ 7 billion, followed by Tequila/Mezcal (US$6.4 billion), American Whiskey (US$5.1 billion) and RTDs. Cordials reached US$ 2.7 billion.
You can read all the details in DISCUS’s official website here:

Distilled Spirits Council Annual Economic Briefing 2025

Or watch the video presentation here:

Full support tables here.

And powerpoint slides here.

Bourbon is worth US$10.6 billion and 24,000 jobs to Kentucky

According to the last report by the Kentucky Distillers’ Association, Bourbon now contributes US$ 10.6 billion to the State of Kentucky, supporting nearly 24,000 jobs. The use of corn from Kentucky farm families reached an all-time high of 84% in the last years and the industry generates US$372 million in annual state and local tax revenue.
You can read the official press release in the the Kentucky Distillers’ Association’s website:

Kentucky Bourbon’s Impact On State Economy Remains Strong & Substantial

Direct link to the full economic report here.

Puerto Rico

Nine small producers get Tax Cover Over for the first time in 15 years

The Puerto Rican government has extended the Rum Tax Cover Over measure to nine emerging local rum producers for the first time in 15 years. The move, announced by Governor Jenniffer González Colón, allows smaller companies to receive subsidies derived from taxes paid on rum sales in the United States - a benefit previously dominated by larger players
News via WiPr (no author mentioned):

Gobierno extiende el Rum Tax Cover Over a nueve productores emergentes de rones locales

Mexico

Jalisco seeks positioning as tourist destination

Jalisco is reinforcing its status as one of Mexico’s premier tourist destinations. The strategy combines improved air connectivity, the attraction of international events, and significant hotel expansion, with a commitment to economic benefits throughout the state. The Guadalajara-Madrid flight route, in particupar, has bolstered both tourism and foreign trade, mantaining an average occupancy of 96% and high demand in cargo transport.
You can read Patricia Romo’s article in El Economista:

Jalisco busca consolidarse como potencia turística internacional

Germany

Spirithöker announced ad exclusive distributor for Partisan Vodka, Brick Gin, and Guerrilla Rum

Partisan Vodka, Brick Gin, and Guerrilla Rum have officially announced an exclusive collaboration with the distribution partner Spirithöker for the German market. Starting March 1, 2026, the brands will move away from their former partner, Other Guys.
The news is likely to come from a press release and you can find it in AboutDrinks (no author mentioned):

Spirithöker takes over distribution of Partisan Vodka, Brick Gin and Guerilla Rum

Caribbean

DDL’s CEO urges Caribbean governments to negotiate tax reductions with India

Komal Samaroo, CEO of Demerara Distillers Limited’s (DDL), has called on CARICOM regional governments to engage with the Indian government to reduce tariffs on spirits. Currently, import duties on spirits from CARICOM member states to India stand at approximately 200%.
News via Stabroek News Guyana (no author mentioned):

Regional gov’t’s must seek tariff reduction for alcohol to India

Something to read

The bright side of overproduction for independent bottlers

Gina Pace has written an insightful piece for Forbes on how the current oversupply of whiskey barrels is allowing American bottlers and brokers to find their footing again. After years of “insane” market prices, the reset is providing a new lease of life for brands like Shortbarrel Bourbon.

I highly recommend that any independent bottlers read this right to the end ;)
Gina Pace for Forbes:

How A Whiskey Market Reset Is Fueling Shortbarrel Bourbon’s Rise

That’s all for today!

Don’t forget to share your comments and messages.

Cheers!

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Hello everyone!

Here is a round-up of the key headlines to kick off the week. While the most significant developments involve major international trade agreements, we also have some interesting distillery stories, including notable news from Australia.

Enjoy.

UK and Scotland

China to halve tariffs on Scotch whisky following Xi-Starmer talks

Following a high-level meeting between UK Prime Minister Keir Starmer and Chinese President Xi Jinping, China has agreed to slash its import duties on Scotch whisky from 10% to 5%.

The UK press secretary noted that this move could be worth up to £250 million to the industry. It is a major win for the Scotch Whisky Association (SWA), which has long lobbied for better access to the Chinese market.
You can read the report via Reuters (no author mentioned):

China agrees to halve tariffs on UK whisky after Xi-Starmer talks

Read the official SWA statement here:

SWA comments on deal to halve whisky tariffs in China

SWA launches 2026 manifesto: “Whisky makes Scotland”

Let’s stay in Scotland for a while, where the SWA has released its updated Scotch whisky Manifesto, featuring new production data by region. While visitor figures currently reflect 2024 data, the document remains a vital look at the industry’s economic footprint.
You can find it here:

2026 Manifesto | Whisky isn’t just made in Scotland: It Makes Scotland

New distillery proposed for former oil depot in Ardrishaig

A planning application submitted by Organic Architects could see a former oil depot on the Ardrishaig pier in Argyll transformed into a new distillery. The project includes tasting rooms and a visitor centre on a site that was once home to the Glenfyne Distillery, closed in 1937.
Article by Alasdair Ferguson in The National:

Plans to turn old oil depot on loch shores into whisky distillery revealed

International trade

EU and India conclude landmark free trade agreement

On 27 January, the EU and India signed a historic Free Trade Agreement (FTA). Under the deal, India is expected to reduce or eliminate import duties on over 96.6% of EU goods. In return, the EU will reduce tariffs on 99.5% of Indian exports over the next seven years.

The FTA has been welcomed as a start for a broader bi-lateral collaboration between the countries and SpiritsEurope has hailed the agreement as a “true game changer” for the sector, particularly given the long-standing high tariffs on European spirits in the Indian market.
You can read the official communication by the EU here:

EU and India conclude landmark Free Trade Agreement

SpiritsEurope’s official press release here:

SpiritsEUROPE hails the EU-India FTA as a true game changer for the eu spirits sector

And here you have the statement from the Irish Whiskey Association (IWA):

Irish Whiskey Association welcomes announcement of EU-India free trade agreement

Mexico

Agave producers abandon fields in Guanajuato amid profitability crisis

The Secretary of Agriculture, Marisol Suárez Correa, has raised the alarm in Guanajuato, where many farmers are abandoning agave cultivation due to a lack of profitability. The Ministry is currently studying agricultural alternatives to help stabilise the sector as the “agave crisis” continues to impact local growers.
News by Alfonsina Ávila in NW Noticias Guanajuato:

Crisis del agave en Guanajuato: productores dejan tierras por falta de rentabilidad

Italy

Diageo renews distribution deal with Rinaldi 1857 for Don Papa rum

The multinational giant Diageo has confirmed it will continue its partnership with Rinaldi 1957 for the distribution of Don Papa rum in Italy. The announcement puts an end to recent rumours suggesting a shift in Diageo’s Italian strategy for the brand.
News in Food Service (no author mentioned):

Diageo conferma Rinaldi 1957 come distributore di Don Papa

Australia

Starward founder buys back business as Diageo steps out

Starward Whisky founder David Vitale has successfully bought back full ownership of his business. The move follows Diageo’s decision to exit its investment in the company after 11 years as part of a wider scale-back of its accelerator programmes.
News by Cody Profaca in Drinks Trade:

Starward back in ownership of founder David Vitale as Diageo halts accelerator program

Australia spirits tax climbs to $108 per litre

The spirits tax in Australia has risen by $2.01, bringing the total to $107.99 per litre of alcohol.

The industry body Spirits & Cocktails Australia has criticised the move, warning that the increase further widens the tax gap between different liquor categories.
Full details in Cody Profaca’s article for Drinks Trade:

Australia’s spirits tax rises to $108 per litre of alcohol

That’s all for today. I hope this round-up helps you navigate the busy week ahead!

Don’t forget to leave your comments or send me messages on topics you find interesting.

Leave a comment

The Spirits Post is an international press review about the spirits industry brought to you by , an Italian spirits journalist and judge. If this newsletter was forwarded to you by a friend, you can subscribe here to receive it directly in your inbox:

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Hello everyone!

Here is a quick round-up of the key headlines from the past week and today. I’ve also included a slightly different recommendation at the end which I hope you find useful.

Let’s dive in.

Ireland

US investor rescues Powerscourt Distillery from receivership

In a welcome piece of news, the US investment firm Altiva Management is set to acquire the majority of Powerscourt Distillery’s assets. The move is expected to save the business and secure existing jobs at the Wicklow-based site. The deal includes the award-winning Fercullen Irish Whiskey brand and the distillery’s state-of-the-art visitor centre.
News by Nicola Carruthers in The Spirits Business:

Investor rescues Powerscourt Distillery from receivership

India

Radico Khaitan eyes Scottish distillery acquisition

The Indian spirits giant Radico Khaitan is planning to establish a dedicated division in Scotland. As part of this significant investment, the company—well known for its Rampur Indian single malt—is looking to purchase an existing, operational Scotch whisky distillery.
News by Jessica Broadbent in Global Drinks Intel:

Radico Khaitan seeks to buy scotch whisky distillery

Global markets

Major spirits firms facing a $22 billion ‘lake’ of unsold stock

According to a report in the Financial Times, five of the world’s largest drinks multinationals—Diageo, Pernod Ricard, Campari, Brown-Forman, and Rémy Cointreau—are currently holding US$22 billion worth of unsold aged spirits. This “spirits glut” is reportedly the result of overproduction following an overestimation of post-pandemic demand.

These figures are usually calculated by analysts who sum up the “inventory” or “maturing stock” values found on the public balance sheets of these five giants. Since whiskey and cognac must age for years, companies keep billions of dollars in “work in progress” on their books. The “glut” occurs when that value grows much faster than actual sales, suggesting they are overproducing for a market that is currently cooling down.
You can find the Financial Times’s report here:

Drinks makers left with lake of unsold spirits as demand drops

Alternatively, you can read the summary in Drinks Digest:

Drinks industry battles unsold spirits glut

Diageo to close Clynelish visitor centre

Surprisingly, Diageo has announced plans to close the Clynelish visitor centre in the Highlands. This comes despite visitor numbers have more than doubled recently, and following a major multi-million-pound relaunch only four years ago. While the visitor hub is set to close, Diageo confirmed that whisky production at the site will continue as normal.
You can read the news by Brian Donnelly in the Scottish publication The Herald:

Whisky giant to axe Scottish distillery visitor centre

Mexico

Tequila exports moderately increased in 2025

The Consejo Regulador del Tequila (CRT) has reported that tequila exports grew by 1,2% in 2025, reaching 407,98 million litres, compared to 402,7 in 2024. Notably, “100% agave tequila” remains the dominant category, accounting for 278.62 million litres of that total—a slight increase on the previous year’s figures-while simple “tequila” exports totaled 129.37 million liters.
The news probably comes from a press relase, and you can read more at AM Mexico:

Crecimiento del tequila 100% de agave

France

Cognac sales slump to 20-year low

Cognac export fell to 141 million bottles in 2025, the lowest level recorded since 2009. According to figures from the Bureau National Interprofessionnel du Cognac (Bnic), which were revealed by the French publication Sud Ouest, the total value of sales has dropped to €2,2 billion, from the 2021 peak of €3,6 billion (220 million bottles).
Article by Olivia Détroyat in Le Figaro:

Les ventes de cognac au plus bas depuis près de vingt ans

Cognac Growers approve yield cap and €10,000 grubbing-up incentive

To combat the downturn, the UGVC board has approved a reduced yield cap for the 2026 harvest. Furthermore, a “grubbing-up” scheme (the permanent removal of vineyards) will offer growers €10,000 per hectare to help restore market equilibrium. This plan is currently being financed by the viticulture sector itself while awaiting potential government or EU support.
You can read the announcement by UGVC here:

Communication: l’UGVC vote un rendement à 7,65 et un plan d’arrachage

Martinique rum sales decline in the French market

The volume of rum sold from Martinique fell by 5.6% in France last year. Producers are now looking toward increased tourism and the potential benefits of an EU-Mercosur trade deal to offset the domestic decline.
Article by Irène Emonides and Megan Bourdon-Cohen in France Info Martinique:

Les ventes de rhum martiniquais chutent dans l’Hexagone

Something to read

How consumers spend their time and money

Understanding shifting consumer habits is more critical than ever, especially given the current market situation. I recommend this recent podcast from McKinsey & Company, which explores current spending trends and how people are prioritising their budgets in 2026.

How today’s consumers are spending their time and money

That’s all for today. I’m aiming to send out a second newsletter later this week, so fingers crossed!

Thank you for reading, and see you soon.

Leave a comment

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Hello everyone!

I wasn’t able to publish more than one update last week, which means you have a bumper edition to get through today. Our round-up covers everything from international trade deals to regional product news and several key distillery updates.

Spoiler for my Italian readers: scroll down for some important news regarding new distribution agreements in your market.

Brazil

Cachaça, coffee, and wine gain protection under Mercosur-EU agreement

The free trade agreement between Mercosur and the European Union, finalised this Saturday, will significantly bolster the protection of Brazilian Geographical Indications (GIs) within the EU, with cachaça being a primary beneficiary.

Under the terms of the deal, several names currently used in Brazil—such as fontina, grana, and gruyère—will have to be phased out or changed to respect the EU’s established GI protections.
News by Times Brazil (no author mentioned):

Cachaça, cafés e vinhos vão ser protegidos contra imitação após acordo Mercosul-UE; veja lista

Rum

French government withdraws proposed surtax on overseas rums

Following an intense lobbying effort led by Guadeloupean Senator Victorin Lurel, the French government has withdrawn an amendment that sought to extend a rum surtax across all overseas territories.
News by Yasmina Yacou in La 1ere France Info:

Surtaxation du rhum : le Gouvernement fait marche arrière

Additives

French national press writes about spirits additives

Le Figaro has published a feature exploring the use of sugar and other additives in the spirits industry. While the tone is more explanatory than accusatory, it brings a traditionally industry subject into the public eye.
You can read the articles by Fabien Humbert in Le Figaro here:

«L’édulcoration est très fréquente» : le tabou du sucre ajouté dans les spiritueux

Hawaiian rum maker calls for transparency in additive-free open letter

Steve Jefferson, founder and CEO of the Hawaii-based Kuleana Rum Works, has published an “Open Letter on Additive-Free Rum.” In it, he calls for greater honesty regarding production methods as consumers increasingly scrutinise the contents of their glasses.
News by Businesswire here:

As Additive-Free Spirits Surge, Rum Becomes the Next Category Under the Microscope

The full text of the letter is available on Kuleana Rum Works official website:

An Open Letter on Additive-Free Rum

Mexico

818 Tequila faces class action lawsuit over 100% agave claims

The trend of “100% agave” lawsuits continues, and this time 818 Tequila is in the spotlight. The company is challenging a class action lawsuit filed against its US parent company, which claims independent laboratory testing contradicts the 100% agave label.

As many of you will recall, we have been tracking this theme for months, notably with the Diageo lawsuits. These claims are becoming increasingly frequent as consumer preference shifts decisively toward pure agave spirits.
Nicola Carruthers is reporting the news in The Spirits Business:

818 Tequila challenges ‘100% agave’ lawsuit

As many of you remember, we have been covering this topic for months, starting with Diageo lawsuits (here is a recap).

These claims look more and more frequent, as consumer preferences appear to be shifting towards agave-only spirits.

Mexican whisky market projected to reach us$1.47 billion by 2034

A study by the IMARC Group suggests the Mexican market for whisky could grow at a compound annual rate (CAGR) of 5.52% between 2026 and 2034. This would see the market rise from 2025’s US$905.2 million to US$1.47 billion.

While these statistics are compelling, I always recommend viewing them as projections rather than certainties—economists, after all, haven’t found a crystal ball just yet.

You can find more details in Miona Madsen’s article in The Spirits Business:

Mexico’s whisky market could grow 62% by 2034

For those of you who are interested, IMARC Group is a market research agency. You can find the original document online, and the complete version is for sale:

Mexico Whiskey Market Size, Share, Trends and Forecast by Product Type, Quality, Distribution Channel, and Region, 2026-2034

Italy

Flor de Caña appoints Fratelli Branca as new distributor in Italy

Milan-based Fratelli Branca Distillerie has been named the new Italian distributor for Flor de Caña, following a new agreement signed with the Compañía Licorera de Nicaragua.
News by Henry Mathieu in Global Drinks Intel:

Flor de Caña appoints Fratelli Branca as Italian distributor

UK

Scottish distillery tests aluminium bottles for whisky

The Lowland-based Stirling Distillery is testing aluminium bottles for its small-batch whiskies. The initiative aims to improve sustainability and significantly reduce carbon emissions associated with glass production and transport.
News by Severin Carrell in The Guardian:

Green whisky? Scottish distillery tests eco-friendly aluminium bottles

Ireland

Teeling Whiskey profits dive 90% in difficult 2025

Teeling Whiskey, the Bacardi-owned Irish firm, saw pretax profits plummet by 90% in 2025. Turnover fell by 14% to €23.7 million, with whiskey sales specifically dropping 15%. It marks a particularly challenging year for one of the industry’s modern pioneers.
You can read more details in Hugh Dooley’s article in The Irish Times:

Slump in profit at Bacardi-controlled Teeling Whiskey last year

Fortunes remain bright for West Cork Distillers

In contrast, West Cork Distillers reported a robust 2024, with sales exceeding €77.3m and profits reaching €3.4m. The Skibbereen-based group expects further expansion in 2026. Interestingly, they appear less affected by US tariffs as their branded whiskeys do not focus heavily on the American market.

A note on the data: I noticed the original interview in The Independent cites 2024 figures. It seems my colleagues there didn’t ask what happened in 2025 — a curious omission given the current climate.
You can find the article by Sean Pollock in The Independent (subscription required):

West Cork Distillers toasts €3.4m profit despite whiskey industry challenges

...or you can read it in Drinks Industry Ireland (free access):

€3.4m profit for West Cork Distillers with plans for more growth in 2026

USA

Paul Hletko announces departure from FEW Spirits

Paul Hletko, the founder of Heaven Hill-owned FEW Spirits, has left the company after more than a decade. Hletko shared the news on LinkedIn, expressing pride in the brand’s journey from a “wild idea” to an internationally recognised name.
You can read it here:

Paul Hletko on LinkedIn

Investor group makes bid to rescue Uncle Nearest from debt

An investment group known as NexGen2780 has offered to buy out the assets and settle the $108 million debt that the whiskey brand Uncle Nearest owes to Kentucky lender Farm Credit. A letter of intent has been filed in federal court by the group’s representative, Walter Miles, as part of the brand’s ongoing receivership proceedings.
News by Janet Patton in the Lexington Herald Leader:

Investor group offers to buy out troubled whiskey’s $108m Kentucky loan

A.M. Scott Distillery files for bankruptcy

Ohio-based A.M. Scott Distillery has filed for bankruptcy, owing a debt of US$3.35 million. The distillery had been founded in 2022 to produce whiskey, rum, vodka and gin.
You can read more details in Nicola Carruthers’s article for The Spirits Business :

Ohio distillery goes bankrupt owing $3.35m

Constellation Brands’ wine and spirits revenue takes a hit after divestments

Constellation Brands saw wine and spirits sales drop by 51% to US$213.1 million in the final quarter of 2025. However, this steep decline is primarily due to the offloading of major brands, including Svedka Vodka and Copper & Kings.
News by Lauren Bowes in The Spirits Business :

Constellation wine and spirits sales slashed by half

China

Diageo may be selling its baijiu business

According to Bloomberg, Diageo is considering selling its 63% stake in Shuijingfang, its premium baijiu producer. The multinational has not yet commented on the speculation.

You can find Ruth David, Dong Cao, Baijiu Kalesh and Vinicy Chan’s article in Bloomberg here (subscription required):

Diageo Said to Weigh Options for China Assets Including Sale

…or you can read it in The Spirits Business by Rupert Hohwieler

Is Diageo trying to sell its baijiu business?

Something to read

Traveling to the “Brooklyn of Dublin”

The Liberties, a historic Dublin neighbourhood dating back to the 12th century, is experiencing a renaissance earning it the “Brooklyn of Dublin” moniker. The area includes contemporary whiskey distilleries, artist studios, Michelin-recognized restaurants, cultural hubs, and historic attractions like St. Patrick’s Cathedral and The Brazen Head pub (Ireland’s oldest from 1198).
You can read Jillian Dara’s article in the National Geographic here:

Why this neighborhood is called the ‘Brooklyn of Dublin’

I hope you enjoyed this extended round-up.

Thank you for reading The Spirits Post!

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Hello everyone!

Here is a round up of the most significant news from last week. Today, I’ve focused more on regional developments and territorial shifts, rather than individual brands, which I’ll be covering in more detail in my next press review.

US Department of Health removes daily alcohol limits in major guidelines reset

In a surprising move, the US Department of Health has removed specific quantitative limits for alcohol in its new “Dietary Guidelines for Americans, 2025–2030”. The document, released on 7 January, moves away from the traditional “one or two drinks a day” advice, instead offering a broader recommendation for Americans to simply “consume less alcohol for better overall health.”
Article by Lauren Bowes in The Spirits Business:

US health department drops daily alcohol limits

Irish whiskey exports slide by 5% as global trade hurdles mount

According to a recent press release from Bord Bia, Irish drinks exports rose by 2% to €2 billion in 2025. This growth was largely driven by beer (+7%, €350 million) and cream liqueurs (+10%, €430 million). However, complex international trade conditions have taken their toll on Irish whiskey, with exports dropping 5% to €930 million. Despite the dip, the category still accounts for a significant 45% of the total value of Irish drinks exports.
You can find further details in the Bord Bia press release here:

Irish food, drink and horticulture exports reach a record €19 billion

Scotland’s whisky tourism is booming

According to the tour operator Braw Scottish Tours, whisky tourism in Scotland is currently seeing an “unprecedented surge.”
While specific figures are not cited in Jessica Mason’s article for The Drinks Business, the insights from travel expert John Matuszczyk suggest a strong upward trend for the sector.
You can read it and build up your own opinion here:

Scotland’s whisky tourism soars

EU distilleries call for renegotiation of ‘rye whisky’ trade barriers

A group of producers from across Europe, Scandinavia and the Baltic states has signed a joint letter urging their governments to amend the EU-Canada trade agreement. Currently, the agreement prohibits European distillers from using the term “rye whisky” on their labels—a name reserved exclusively for Canadian products under a 20-year-old clause that came into full effect last April.
News by Rupert Hohwieler in The Spirits Business:

EU distilleries push for rye whisky resolution

Mexico

Jalisco expects record tourism ahead of 2026 World Cup

Jalisco is bracing for a landmark year in 2026, with the World Cup, the International Tourism Fair, and over 100 other international events expected to draw considerable crowds. The Secretary of Tourism, Michelle Fridman, has projected a 10% increase in visitor numbers for the state this year.
News by Fátima Briceño y Josefina Ruiz in Milenio:

Proyectan 10% más visitantes para este año en Jalisco

Mezcal producers launch native agave reforestation project in Tehuacán

A group of mezcal producers has announced an ambitious reforestation plan within the Tehuacán-Cuicatlán Biosphere Reserve (RBTC). The project aims to increase the population of native agaves to secure raw materials for future production without disrupting the local ecosystem. The initiative will begin with 50,000 plants of native species, including pichomel, papalomel, cargüinsqui, cachitul, jabalí, cachetón, and oterroy.
More details in Elizabeth Rodríguez Lezama in La Jornada de Oriente:

Mezcal producers announce reforestation with agave in the RBTC, starting with 50,000 plants

Haiti

Clairin named top trending rum brand in 2026 Drinks International Brands Report

The start of the year always brings the industry’s most-anticipated charts, and in the Drinks International 2026 Brands Report, clairin has emerged as the top trending brand in the rum category. It is a significant milestone for a territorial spirit — rather than a commercial firm — to claim the top spot for industry trending brand.

It is particularly heartening to see this success given the immense challenges Haitian producers have been facing so far.
You can find the direct link to the document here:

The Drinks International Brands Report 2026

For those interested, here is an article I wrote for Linkiesta Gastronomika about La Maison & Velier’s new campaign for clairin:

Da Haiti al mondo | È in arrivo una Coalition internazionale dedicata al clairin

Something to read

A study reveals how agave bagasse changes with the seasons

A research team at the Tec de Monterrey has conducted a fascinating study into agave residues within the mezcal industry. The findings reveal how the nutrient and antioxidant levels in agave bagasse fluctuate throughout the seasons — offering valuable insights for potential sustainable reuses of the material.

Article in TecScience by Jimena del Carmen Álvarez-Chávez (Biotechnology Engineer specializing in molecular biology at Tecnológico de Monterrey):

El bagazo de agave también cambia con las estaciones

I hope you enjoyed this corrected round-up.

See you in the next days, and don’t forget to:

Leave a comment

Thanks ;)

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Hello and a very Happy New Year to you all!

The turn of the year is traditionally a time for reflection—a moment to weigh up the highs and lows of the past twelve months and set a strategic roadmap for the next.

As regular readers will know, I prefer a pragmatic approach. This isn’t the place for life philosophy; there is plenty of that elsewhere on Substack and across the web if that’s what you’re looking for. Instead, I’m sticking to what you need most: the facts. I’ll dive straight into the news now, but I have taken a moment at the end of this post to reflect on how this blog—and my work here—might evolve in 2026. If you’re interested in the “behind-the-scenes,” just keep scrolling.

Now, back to the headlines. I’ve rounded up the most significant stories from the final weeks of 2025, from Jim Beam’s production pause to Tequila’s new recognition in the UAE.

Let’s get started.

Jim Beam halts production at flagship distillery

The Suntory Global Spirits-owned Bourbon producer, Jim Beam, has decided to suspend production for this year at its primary facility in Kentucky. The announcement, made before Christmas, marks a significant pause for the brand.
You can read the news by Osmond Chia for the BBC:

Bourbon maker Jim Beam halts production at main distillery for a year

Canada

Alberta seeks official definition for its whisky

The provincial government of Alberta is currently consulting with distillers and industry associations to establish a formal identity for the category. The move is seen as a strategic bid to protect the brand and foster growth within the sector.
Article by Stephen Tipper in The Calgary Herald:

What is Alberta whisky? Province consulting with producers to define it in bid to grow industry

Mexico

Tequila DO is now recognised in the United Arab Emirates

The Consejo Regulador del Tequila A.C. (CRT) has announced that the United Arab Emirates have become the 58th country to recognise Tequila Denomination of Origin (DO). This grants the CRT exclusive rights for certification, analysis, and quality control within the UAE. According to the association, exports of 40% ABV tequila to the country exceeded one million litres in 2024, with 2025 showing similarly strong figures.
Read more details in Alejandra Liera’s article for El Imparcial:

Emiratos Árabes Unidos reconoce la Denominación de Origen Tequila y se convierte en el país número 58 en proteger legalmente la bebida mexicana, un logro que fortalece su resguardo internacional y consolida un mercado clave

Taxes and premiumisation: Mezcal struggles at home despite export success

According to data from the Mezcal Regulatory Council (Comercam), the volume of mezcal sold internationally is now 2.6 times greater than that sold within Mexico. This shift is largely attributed to a combination of progressive premiumisation and an exceptionally high tax burden, which accounts for between 53% and 75% of the final retail price.
Article by El Imparcial Oaxaca (no author mentioned):

El mezcal enfrenta su mayor “resaca”: impuestos, exportación y caída del consumo local

Brazil

Minas Gerais invests in new laboratory to safeguard cachaça quality

The Instituto Mineiro de Agropecuária (IMA) is set to invest nearly R$2 million into a new laboratory facility. Funded by the State Fund for Consumer Protection (FEPDC), the laboratory aims to expedite the analysis of alcoholic beverages, ensuring quality standards while mitigating the risks of fraud and contamination.

Article by Seane Lennon in Agrolink:

(The articles comes from a press release by the IMA, but I’m not able to find it on their website)

Reunion, France

Reunion rum producers hit by 42% tax hike

Authorities in the Reunion Region have voted for a substantial rise in excise duties for rum. The new measure brings the total increase to 42%, which translates to an additional cost of nearly €8 per litre.
Full details can be found in Zinfos 974, which has been tracking the story:

Hausse de 42 % de la taxe régionale : “Le rhum réunionnais est le plus taxé d’Outre-mer”

No & Low

No-alcohol ‘spirits’ set for double-digit growth

The no-alcohol sector remains a bright spot in the industry. According to the IWSR, alcohol-free alternatives to spirits grew by 13% in volume during 2024. The category is projected to see a further 10% increase in 2025 and 9% in 2026.
You will find some more details about the scenario in Nicola Carruthers’s article for The Spirits Business:

World Spirits Report 2025: Low & no

Something to read (and to make you smile)

Nature’s party animals: Three creatures known to enjoy a tipple

From Caribbean vervet monkeys to fruit flies and cedar waxwings, humans aren’t the only ones who occasionally overindulge in the wild. An entertaining feature in The Indian Express explores these boozy behaviours.

However, eagle-eyed readers will likely notice the rather questionable stock photo the author chose to represent the fruit fly. It’s a classic case of “cringe” picture selection that might make you chuckle for the wrong reasons!
Form your own opinion here:

Not just humans: 3 animals known to get drunk in the wild

That’s all for today.

Why the Spirits Post exists

A look back at our first eight months

I launched The Spirits Post last April because I felt there was a gap in the market for specific, actionable news for the spirits industry—particularly at a time when the sector was already navigating a volatile international landscape and shifting consumer habits.

For two years prior, I had been curating these insights as the managing editor for a specialist spirits publication in Italy. Unfortunately, I was forced to stop that work due to a series of significant unpaid invoices (a financial struggle I’m still navigating today). However, because I believe that in turbulent times the only way for professionals to stay afloat is to stay informed, I decided to turn my personal daily press review into this public blog.

The response has proven that this something the industry needed. In just eight months, our community has grown from zero to nearly one hundred subscribers across several countries—entirely through word of mouth, without any social media promotion.

Searching for significant news, summarising it in English (which, as you know, is not my mother tongue), and publishing several times a week is an immense amount of work. Seeing this community grow and hearing your insights in my inbox is my biggest reward. Thank you for following.

If you have colleagues or friends who would find these updates valuable, please do invite them to join us by forwarding or sharing the publication:

Share The Spirits Post

What to expect from The Spirits Post in 2026

My own career is evolving, and I’ll be taking on more significant roles in consumer-oriented publications soon (I look forward to sharing more on that in the coming months). This means The Spirits Post will remain my primary channel for industry-focused news.

As my schedule allows, I hope to introduce more original articles, exclusive interviews, and bespoke content. I’d love to hear your thoughts on this—please do share your feedback in the comments.

Leave a comment

I’m not interested in “big numbers” for the sake of it; I care about the quality of this community. You are proving that quality matters.

I wish you all a fantastic and prosperous 2026!

Eugenia

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Hello everyone!

Here is my second news round-up of the week, starting with Mexico and tequila exports to Italy, which have grown significantly this year. I’ve found some official figures for you, but that’s just the start.

Let’s dive in.

Mexican tequila exports to Italy set to increase by 9.1% in 2025

According to data released by the Consejo Regulador del Tequila (CRT), tequila exports to Italy grew by 9.1% between January and November 2025, consolidating Italy’s position as the eighth-largest global buyer.

A distinctive aspect of the Italian market is its focus on high quality and “100% agave” tequila, which accounts for 84.2% of total imports in 2025, compared to 78.6% in 2024.

News by El Tiempo Mexico (no author mentioned):

Tequila mexicano aumenta 9.1% sus exportaciones a Italia en 2025

And here are the figures I extracted and elaborated for you from CRT database:

Market insights

Alcohol spending declines despite improved confidence

According to IWSR’s September 2025 Bevtrac research, consumers across 15 markets are prioritising necessities over alcohol, despite improved financial confidence. The proportion of Gen Z who drink alcohol has stabilised at 74% (and is growing), while Millennials recorded their lowest engagement ever at 81%.

On-trade visits declined after a brief 2024 rally, with consumers choosing fewer categories and serves. Higher-income groups continue to trim their budgets, except in India and China. This report includes many other details, though I personally find it a shame there is no direct link to per capita income trends; since I started reading, I’ve had the nagging feeling that people are simply getting poorer.

You can build up your own mind by reading the details in IWSR’s official website:

Alcohol spend still stubbornly low, despite rising confidence levels

Illva Saronno takes Amaro Averna and Zedda Piras

Disaronno owner Illva Saronno Holding S.p.A. has just announced the acquisition of two historic Italian liqueur brands from Campari Group. The intention to sell was revealed a few weeks ago, and it now appears that Amaro Braulio is the only one of the three still on the market.

More details in Falstaff Italia’s article (no author mentioned):

Saronno si prende Amaro Averna e Zedda Piras

UK-South Korea free trade agreement benefits Scotch whisky industry

The UK and South Korea have finalised a Free Trade Agreement (FTA) which enhances market access for Scotch whisky, marking Britain’s fourth trade deal of 2025. The FTA provides permanent tariff-free access across 98% of products, and is expected to grow UK services exports by £400 million while legitimising e-contracts and digital technology.

The Scotch Whisky Association welcomed the improvements over the 2019 continuity agreement. Last year, Asia Pacific was Scotch’s most valuable export region at £1.57 billion—down 12.4% from 2023, but up 26.9% from 2019.

News by Nicola Carruthers in The Spirits Business:

Scotch to benefit from UK-South Korea FTA

Limoncello experiencing renaissance through spritz trend

Limoncello is seeing significant growth thanks to Spritz-style cocktails, transforming what was previously a flat category. Australian brand Ambra generated AUS$3 million in revenue with investment from cricketer Adam Zampa, while Villa Massa sold 135,000 cases in 2024.

IWSR confirms that the Spritz momentum is benefiting limoncello through its repositioning as an aperitif. Producers are innovating with new formats and launching non-alcoholic versions onto the market.

Shay Waterworth analyses the situation in Drinks International:

Is the Spritz giving new life to limoncello?

John Dewar & Sons introduces robot dogs to monitor Scotch Whisky maturation

Robot dogs are set to automate ethanol leak detection in Scotch whisky warehouses through trials with Bacardi at John Dewar & Sons near Glasgow. The Boston Dynamics “Spot” robot uses sensor systems designed by the National Manufacturing Institute Scotland to detect ethanol vapour while following defined paths. Traditional visual monitoring by workers is considered less efficient at monitoring the “angel’s share” evaporation.

Article by Jamie Calder in The National:

Why this Scotch whisky giant is bringing in robot dogs

Something to read

Which perspectives for Aged Spirits in 2026?

Just Drinks features an article on the future opportunities for aged spirits. Pernod Ricard CEO Alexandre Ricard and Brown-Forman’s Lawson Whiting share their views on the industry and the strategies needed to face the current climate.

Article by Richard Woodard in Just Drinks:

Distilling giants point way for aged spirits in 2026

That’s all for today!

I’ll see you in the next says for more updates 😉

Cheers!

Leave a comment

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Hello everyone!

There are a lot of “Best drams” and “Best whiskies” filling up the news these days. I’ve tried to filter and select what may be more significant in understanding the current direction of the industry. It certainly wasn’t my easiest press review ever.

Let’s begin.

Brazil gains 2 new GIs, and they’re both cachaça

The Brazilian Instituto Nacional da Propriedade Industrial (INPI) has recognised two new Geographical Indications (GIs) related to the production of cachaça from traditional regions in the Northeast and Midwest: Areia, in Paraíba, and Orizona, in Goiás.

Brazil has thus reached a total of 150 recognised national GIs, including 119 Indications of Origin (IO) and 31 Designations of Origin (DO).
You can read the announcement in Brazilian Government’s official website:

INPI reconhece duas novas IGs e alcança 150 registros brasileiros

Sao Paulo launches “Rota da Cachaça” to promote tourism

The São Paulo state government is launching Cachaça Routes to promote tourism, agribusiness, and regional development. This initiative unites eight routes distributed across 65 municipalities in various regions of the state, alongside eight experiential destinations and eight business destinations.
News by Agência SP (no author mentioned):

Governo de SP lança Rotas da Cachaça para fomentar turismo, agronegócio e desenvolvimento regional

…and here is the official website for those of you who are willing to have a look:

Rotas da Cachaça de São Paulo

Scotch whisky suppliers are under pressure

We all know the situation isn’t the brightest for Scotch whisky, and now supplying companies are starting to feel the pressure.
Douglas Fraser is trying to analyse the situation in his article for the BBC:

Whisky industry faces bleak midwinter as tariffs bite and exports stall

Sandy Hyslop retires after 40 years as master blender for Chivas Brothers

Pernod Ricard’s Chivas Brothers has announced that Sandy Hyslop is retiring after more than 40 years as their master blender. Hyslop will be succeeded by Kevin Balmforth, who has been in the industry since the 80s.
News by Whisky Magazine (no author mentioned):

Chivas Brothers master blender to retire after more than 40 years

USA

Bourbon production down 55 million proof gallons in August

According to data released by the Treasury Department, Bourbon production is feeling the pinch.
News by Janet Patton in The Lexington Herald:

Bourbon production is down 55 million proof gallons nationwide this year

…but someone’s going the other way

Lofted Spirits to expand production

Kentucky-based Lofted Spirits is planning to expand its production facility in Bardstown (Nelson County) in 2026, tripling its bottling capacity. The company owns Bardstown Bourbon Company and Green River Distilling Co.
You can read more details in Henry Mathieu’s article for Global Drinks Intel:

Lofted Spirits outlines US bottling site expansion

George Soleas to retire from LCBO presidency

The Liquor Control Board of Ontario (LCBO)’s president and CEO, George Soleas, is retiring at the end of January after 30 years. Aaron Campbell will take on the role, having previously served as LCBO’s chief of staff and vice-president, corporate affairs, strategy and sustainability.
News by Rupert Hohwieler in The Spirits Business:

LCBO president to retire

The other side of the Globe

Western Australia reformed its liquor licensing system

The Parliament of Western Australia (WA) has reformed the Liquor Control Act 1998. Alcohol can now be served by hotels, taverns, small bars, and producers with or without a meal on Good Friday and Christmas Day. Trading hours on those public holidays and Anzac Day (25 April) will also be extended from 10am to midnight.
You can read more details in Cody Profaca’s article for Drinks Trade Australia:

WA passes new liquor laws ‘cutting unnecessary costs and red tape’

Africa

Cameroon Govt rises excise duties on wine and spirits

The Cameroon Government has approved a new finance law that increases excise duties for wine and spirits. Alcohol accessibility for youth and low-income consumers has also been restricted.
News found on Trentype (no author mentioned):

Cameroon raises excise duties for wine and spirits

Something to read

How are Scotland’s young distilleries navigating the storm?

Back to Whisky Magazine and to Scotland for an article discussing Scottish distilleries and how they are dealing with the current challenges. Lochlea, Port of Leith, Kingsbarns, and Torabhaig are included.
Article by Thijs Klaverstijn in the Whisky Magazine:

Surviving the storm: Trials and triumphs for Scotland’s young distilleries

That’s enough to kick start the week, I think.

Please don’t forget to express your thoughts and opinions via comments or private messages:

Leave a comment

I’d be happy to hear what you think, and if you know any interesting story, please feel free to share it.

Thank you for reading!

I’ll see you in the next few days.

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Hello everyone!

Here are the most significant news I selected this week from the spirits world.

There is a bit of everything, from Mexico to the US, then the UK, France (Armagnac, this time!) and Bangladesh (?!).

Enjoy.

Mexico

San Louis Potosí sets limits to agave harvest

A reform to the Mezcal Law, suggested by Deputy Dulcelina Sánchez de Lira, aims to guarantee that the extraction of agave does not exceed its capacity for natural regeneration, nor compromise the biodiversity of the semi-arid Potosino ecosystem. The initiative seeks to avoid the overexploitation of maguey, specifically the Agave Salmiana species, which predominates in San Luis Potosí.
Article by Raymundo Rocha in El Sol de San Luis:

Diputada presentó iniciativa para proteger el maguey potosino

Puebla sets goal to double mezcal production in six years

Puebla will close the year with a production of one million litres of mezcal, and the goal is to double that figure by the end of the six-year term. This was highlighted by Ana Laura Altamirano Pérez, Secretary of Rural Development, who added that currently only 70 of the 300 local brands already have labels and registrations required for marketing.
News here by Mayra Flores in El Sol de Puebla:

Puebla fija meta de 2 millones de litros de mezcal para finalizar el sexenio

Just a comment: there is a lot of communication about mezcal from Puebla in the news these days. It looks like local politicians are pushing it in search for consensus.

Ocho Tequila expands production

Heaven Hill Brands-owned Ocho Tequila has resumed production at its former headquarters, La Alteña (not far from the current Los Alambiques). This will provide more space to expand production while maintaining its quality standards.
News by Nicola Carruthers in The Spirits Business:

Ocho Tequila ramps up production

US

Spirits sales in control states declined in October

According to the latest data release by The National Alcohol Beverage Control Association (NABCA), spirits sales across all control states declined by 0.8% in volumes and by 2.1% in value in October, compared to September.

The NABCA represents 18 states that directly control the distribution and sale of alcohol within their borders: Alabama, Idaho, Iowa, Maine, Michigan, Mississippi, Montana, New Hampshire, North Carolina, Ohio, Oregon, Pennsylvania, Utah, Vermont, Virginia, West Virginia, and Wyoming, along with Montgomery County, Maryland.

Article by Nicola Carruthers in The Spirits Business:

Whisky hinders spirits sales in control states

AWA eyes new markets for growth potential

According to an interview released by The American Whiskey Association’s (AWA) president, Michael Bilello to The Spirits Business, India, Southeast Asia, and Latin America appear to be the next targets for American whiskey. They all have “rapidly expanding middle-class consumer bases actively seeking premium spirits with depth and authenticity, exactly where American whiskey excels,” he stated. However, Biello noted that there are still some global barriers, like “tariffs, regulatory inconsistencies, labelling mandates and a lack of product recognition in critical markets like India.”
You can read the article by Rupert Hohwieler here:

Where is the next opportunity for American whiskey?

Kentucky-based Luca Mariano Distillery filed for bankruptcy

Following its parent firm LMD Holdings filing for bankruptcy in July, the Danville-based Luca Mariano Distillery is now taking the same steps. The reason appears to be excessive debts owed to suppliers, equipment companies, utilities, and state tax agencies.
Article by Nicola Carruthers in The Spirits Business:

Luca Mariano Distillery files for bankruptcy

Canada

Diageo and local union reached agreement over Crown Royal in Ontario

The global firm Diageo have agreed a deal with Unifor, the local union for workers at Crown Royal, after the closure announced in August.
You can read more details in Jordan Ercit’s article in the Toronto Sun:

Crown Royal plant closure agreement ‘best possible outcome’ for workers: Union

UK rates relief for hospitality to be abolished by April 2026

According to the trade body UKHospitality, on-trade business rates in the UK may jump up by 76% by 2028, if the Government does not introduce a permanently lower tax rate. The business rates relief for hospitality that was introduced during the pandemic is due to be removed in April 2026.
Article by Lauren Bowes in The Spirits Business:

UK on-trade business rates to jump 76% by 2028

France

Frost, hail and drought caused a lower production in Armagnac, but national consumption rose in 2024

The Bureau national interprofessionnel de l’armagnac (BNIA) has announced a lower harvest this year, due to adverse weather condition, specifically frost, hail, and summer drought, which reduced the grapes yield. The good news is that consumption in France grew by 8% in 2024.
Short news here in Les Annonces Landaises (no author mentioned):

Armagnac : baisse des volumes, pas de la qualité

Oceania

Australia-based Alchemy Distillers acquires non-alcoholic spirits producer

Alchemy Distillers has acquired the local non-alcoholic spirits maker Banks Botanicals for an undisclosed sum.
News by Cody Profaca in Drinks Trade:

Banks Botanical eyes global growth under new owner Alchemy Distillers

Something to read

The curious rise of spirits in Bangladesh

Despite its predominant religion, Bangladesh appears to be experiencing a growth in alcohol production. Carew and Co., the only legal alcol distributor in the country, has seen its revenue increasing in the last year.
You can read the article on Le Figaro here (no author mentioned):

«Une hausse de la croissance» : le succès improbable des spiritueux au Bangladesh, quatrième pays musulman le plus peuplé au monde

That’s all for today, or for this week, let’s say.

I wish you a great weekend, and don’t forget to leave your comments or send me messages if you have any news or opinion you’re willing to share.

Leave a comment

Plus, there is a chat you can use:

Cheers!

The Spirits Post is an international press review about the spirits industry tbrought to you by Eugenia Torelli, an Italian spirits journalist and judge. If this newsletter was forwarded to you by a friend, you can subscribe here to receive it directly in your inbox:

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Hello everyone!

As I'm traveling to Milan to attend the 20th edition of the Whisky Festival, I tried to start this selection of news with this spirit category.

As always, there is a mix of good and bad news, but I hope you find it interesting.

Can't wait to see all of my industry friends at the Festival in just a couple of hours!

Notice: I’m posting with my mobile for the first time, hope everything goes smoothly 🤞

IWA launches the Irish Whiskey Way

After the success of the Wild Atlantic Way in bringing tourists along Ireland's shores, the Irish Whiskey Association (IWA) has now launched the Irish Whiskey Way to guide spirits tourists across the country. It is an interactive website (Irishwhiskeyway.ie) designed to help users build their own Irish food and drink trails.

You can read the official press release on IWA website:

Irish Whiskey Association launches Irish Whiskey Way

In uncertain times for international trade, tourism is an important resource for the Irish whiskey industry. The IWA has recently announced that visitors surpassed 1 million in the year to June 2025, marking a 23% increase compared to the previous year.

You can read the official news on the IWA website:

Irish Whiskey distilleries welcome more than 1 million visitors

RPI inflation increase to alcohol duty to puts further pressure on Scotch whisky industry

The UK Government has announced a Retail Price Index (RPI) increase to alcohol duty. The Government states this decision "balances the important contribution of alcohol producers and the hospitality sector to our culture and economy, with the duty’s role in reducing alcohol harm." You can read the official announcement on the UK Govt website:

Alcohol Duty uprating

The Scotch Whisky Association has reacted sharply, pointing out that this measure will put "additional pressure on a sector suffering job losses, stalled investment and business closures."

You can read the official press release on their website here:

Chancellor Rachel Reeves announced an RPI inflation increase to alcohol duty

How is Single Malt Scotch whisky doing regionally around the world?

While we know that Single Malt Scotch whisky exports have declined dramatically since the surge in 2022, it is interesting to have a look at how the category is performing regionally across different areas of the globe. Asia appears to be the area with the fastest decline.

Martin Purvis and Duncan McFadzean analysed the situation in their Substack blog, Commercial Spirits Intelligence (subscription required):

Regional Desire for Single Malt Scotch Whisky?

Nova Scotia to sell its last US alcohol stocks for charity

After removing US whiskey from the shelves in March, the Canadian province Nova Scotia has now decided to sell its remaining stocks of US wines and spirits and donate the proceeds to charity. The stockpile is estimated to be worth around US$ 14 million.

News by Rupert Hohwieler in The Spirits Business:

Nova Scotia to sell $14m US alcohol stockpile

Campari sees potential in premium (Jamaican) rum

While looking to offload some of its amaro brands (November 24 press review here), Campari views premium and ultra-premium rum as “major growth opportunities” for the category.

Rupert Hohwieler interviewed the managing director of Campari Group’s rum portfolio, Raul Gonzalez, for The Spirits Business:

Campari Group: ‘major opportunities’ in ultra-premium rum

Cognac: an interview with French Ministry of Agriculture

Annie Genevard, the French Minister of Agriculture, spoke to Vitisphère about the current situation in Congnac and the next steps to help the industry. A new €130 million vine pulling plan is set to start in 2026, alongside other measures, including loans.

You can read this and many other topics in Alexandre Abellan's interview in Vitisphère:

Les réponses de la ministre à toutes les urgences vigneronnes pour "sortir la filière d’une crise qui dure depuis trop longtemps"

Diversifying agave products to control overproduction

Between 2015 and 2022 Mexican producers expanded their agave plantations, thanks to a higher price per kilo of the plant. Hectares reached 60,000 in 2024 but the price per kilo plunged to 1-3 pesos. The Mexican Government is advising producers about how agave-derived products can be diversified away from mezcal by producing agave syrup, inuline and agave silage for livestock feed.

You can read the article here on the Mexical Government website here:

El agave mezcalero, los subproductos y la diversificación

Something to read

French whisky, an extensive feature

With aound 200 producers, but only 2 million bottles per year (less than 1% of the country’s total category consumption), French whisky remains a niche, positioning in the premium segment. However, national consumers are beginning to appreciate it, even ad producers work hard to build their brands.

I recommend you read this feature by Nicola Carruthers in The Spirits Business:

French whisky: the category with ‘je ne sais quoi’

You will find opinions by David Roussier (Distillerie Warenghem, Armorik), Matthieu Acar (La Maison du Whisky), Jean‐Sébastien Robicquet (Maison Villevert), and Frédéric Revol (Hautes Glaces).

That's all for today!

I'd better focus on tasting now ;)

Have a lovely (spirits) weekend!

Cheers

Comment

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Good morning everyone!

I’ve been a bit inconsistent lately, having joined the Falstaff Italia editorial team a few weeks ago. It’s taking some time to adapt to the new workload. Thank you for your patience.

Here is a quick press review featuring the most significant pieces of news I’ve found in the media recently.

EU-US trade talks relaunched yesterday

After a two-month pause, the EU-US trade negotiations started again yesterday in Brussels. The US appears to be hinging the lowering of import tariffs on aluminium and steel on the EU adopting a “balanced approach” to digital rules. Whisk(e)y doesn’t seem to be explicitly mentioned at the moment.
You can read the news by Philip Blenkinsop in Reuters:

US demands ‘balanced’ EU digital rules before it cuts steel tariffs

If you’d like to watch the complete press briefing, you can find it in DWS News’s Youtube channel:

…and here is SpiritsEurope’s press release on the talks:

spiritsEUROPE calls for action as EU–US talks create opportunity to reset and strengthen transatlantic spirits trade

Campari seeks to sell Averna, Braulio and Zedda Piras

According to market whispers, Campari is seeking buyers for three of its historic Italian liqueur brands: Averna, Braulio, and Zedda Piras. This operation is in line with the company’s ongoing strategy to divest minor brands and focus on more profitable core assets. These three brands generate a combined annual revenue of €80 million.
The news was reported by Francesco Bertolino e Daniela Polizzi for Corriere della Sera

Campari mette sul mercato tre amari storici italiani: in vendita Averna, Braulio e mirto Zedda Piras

Diageo pauses Roseisle Maltings

The multinational group Diageo has decided to halt operations at its malting facilities in Roseisle, Speyside, Scotland, until at least next June. The decision was made in order to “balance capacity against current demand.”
You can read Henry Mathieu’s article in Global Drinks Intel:

Diageo pauses malt production at UK facility

AB InBev nears acquisition of US RTD producer

According to The Wall Street Journal, beer giant Anheuser-Busch InBev (AB InBev) is in negotiations to buy the US-based RTD producer BeatBox Beverages. The value of the deal is reported to be around $700 million.
You can read the news in Laura Cooper, Ben Dummett and Lauren Thomas’es article in The Wall Street Journal (subscription required):

Anheuser-Busch InBev Nears $700 Million Deal for Party Punch Maker BeatBox

or in Henry Mathieu’s article in Global Drinks Intel:

AB InBev mulls BeatBox Beverages acquisition – report

Brown-Forman appoints Liviko as exclusive Baltic Partner

Global firm Brown-Forman has appointed Liviko as its exclusive representative across all Baltic countries.
News by Eleanor Yates in Drinks International:

Liviko to represent Brown-Forman across the Baltics

Something to read

Making whisky and sugar beet spirits in Australia

Ross Shaw is a farmer growing crops and running livestock in Victoria, Australia. He recently started distilling spirits from cereals and sugar beet.
Faith Tabalujan tells his story in ABC News Australia:

Victorian farmer crafts unique spirits from sugar beet and red wheat

That’s all for today!

I’ll see you soon ;)

Don’t forget to send me your comments and thoughts:

Leave a comment

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Hello everyone!

It has been a while since my last round-up of news. Here is a selection of articles and pieces of content that I’ve found significant over the last couple of weeks. I hope you find them as interesting as I did.

RTDs again

Where are RTDs going?

The IWSR has been focusing heavily on RTDs (Ready-to-Drinks) recently. Here are two distinct pieces of content on the topic:

Dynamic RTDs ‘a beacon of hope’ for beverage alcohol

How are RTDs reshaping seasonality in the US?

India

Spirits driving alcoholic beverages growth of 20% in festive season sales

The alcoholic beverage industry is on the rise in India, where festive season sales are expected to grow by 20%, primarily driven by the spirits category.
News by the agency Press Trust od India (no author mentioned):

AlchoBev industry expects up to 20 pc growth in Dec quarter riding on bullish festive sales

Leadership changes

Dave Lewis is DIAGEO’s new CEO

Diageo has appointed Dave Lewis as its new CEO, following Nik Jhangiani’s tenure as interim CEO. Lewis’s experience includes six years as CEO at Tesco (the UK’s biggest supermarket chain) and 28 years at Unilever.
Article by Nicola Carruthers in The Spirits Business:

Diageo appoints Dave Lewis as CEO

Change at the head of Martell in Cognac

Philippe Neusch, former Director of Operations in Cognac for Martell who stepped down last spring, has now been replaced by a pair: Patricia Gaborieau and François-Xavier Morizot. Both come from previous roles at Champagnes Mumm and Perrier-Jouët.
You can read the article by Olivier Sarazin in Sud Ouest France:

Un binôme à la tête de Martell à Cognac : «L’histoire de la maison et la situation économique nous obligent»

Scotch whisky, an opinion

Alex Bruce (Adelphi) on the current Scotch whisky industry situation

The Courier published a lengthy interview with Alex Bruce, Managing Director of both the Fife independent bottling company Adelphi and the Ardnamurchan Distillery, curated by Paul Malik.

Is Perth whisky firm’s collapse a sign of an industry in crisis?

Note: The article mentions a Scotch whisky firm that has collapsed in Perth. I assume they are referring to Chapter 7, an independent bottling company. I found an article in The Scottish Sun by Eleanor Pugsley, if you’d like to have a look:

A DRAM SHAME Scottish whisky company collapses into liquidation after sales plummet

After the storm

Updates from Jamaica after Hurricane Melissa

I’ve been following the news closely after the terrible Hurricane Melissa struck the island of Jamaica.
Here is an early update about the situation by in Rum Wonk:

Hurricane Melissa’s Impact on Jamaica’s Rum Makers

Of course, things have moved on since the first week, and we now have news from many distilleries. Appleton is posting regularly on Instagram, highlighting their support for their communities alongside J. Wray & Nephew. Official page here.

Hampden also used Instagram to launch its Trelawny Hurricane Relief Fund to raise money for the local community. You can find the link in their Instagram bio.

Tourism

Guyana reports increase in tourists’ arrivals

Rum, waterfalls, and nature appear to be the main reasons for a growing number of tourists choosing Guyana as a holiday destination. Data from the Guyana Tourism Authority show an 18.3% increase in arrivals during the first half of 2025.
Article by Caribbean Journal (no author mentioned):

This Destination on the Coast of South America Is Seeing a Tourism Boom — With Rum, Waterfalls, and Spectacular Scenery

…and official data here (from August actually, but worth reading nonetheless):

242,655 visitors arrivals Jan-Jul 2025

Brazil

Figures about cachaça production in Salinas

This article begins by discussing an event, the Festival Mundial da Cachaça, which is held every year in Salinas, but then gives us some interesting figures about production in this area. I decided to include it in today’s press review.
It is penned by Isa Luciano in the Diario da Regiao:

Capital Nacional da Cachaça com 50 alambiques movimenta R$ 3 milhões por ano

Italy and whisky

Bottega launched its first whisky references

Italy-based Prosecco and Grappa producer Bottega has launched its first whiskies onto the market. The first batch of 12,000 bottles has been almost completely sold outside Italy, particularly in Asia.

The local Treviso edition of Corriere della Sera reported the news (no author mentioned). But I’m adding some more details for you: it is not just one whisky; there are three different single malt labels with different ageing profiles: ex-Brunello di Montalcino, ex-Amarone, and ex-Tuscan red wine cask. I’ll be writing about this soon and will keep you posted.

E Bottega debutta nel whisky: esaurite le prime 12mila bottiglie

Stories to read

Collective investment takes over estate and welcomes new investors in Charente-Maritime

A group of small investors from Belgium and other nationalities have taken over the Pique Russe estate in Charente-Maritime. They are now open to welcoming new investors who are keen to join the project of producing still wines in the Cognac area.
Article by Olivier Bazalge in Vitisphère:

Reprise collective d’un vignoble bio en Charente-Maritime

That’s all for today (or tonight!). I can’t promise to post with the same frequency over the next couple of weeks, but I’ll do the best I can to keep you posted about what is happening in the spirits world.

Cheers, and do keep me up-to-date about any interesting news you hear.

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Hello everyone!

Here is a quick selection of the latest and most significant news mid-week. Let’s begin.

ACSA’s Craft Spirits Data Project 2025 is out

The American Craft Spirits Association (ACSA) has just released its 2025 Craft Spirits Data Project, analysing the US craft distilling sector’s performance over the 12 months to August 2025, in partnership with Park Street.

The key figures make for sobering reading:

• The number of active craft distillers in the US has declined by 25.6% (from 3,069 to 2,282).

• The US craft spirits category sales volume has declined by 6.1% year-on-year (down from over 12.7 million 9L cases in 2024). In value terms, sales fell by 3.3% to $7.6 billion.

• The craft spirits market share of total US spirits has decreased to 4.5% by volume.

• Exports of US craft spirits plunged by 20.7% year-on-year (to 142,000 9L cases).

• Employment numbers within the US craft market also declined: 28,628 full-time domestic employees, compared to 29,373 in 2023.

You can find the complete and much more detailed report here:

The Craft Spirits Data Project 2025

Marketing

Eyes on Brown-Forman’s new marketing campaign for Jack Daniel’s

Janet Patton pens an interesting article in the Lexington Herald Leader about Brown-Forman’s new global brand campaign for its well-known Tennessee Whiskey. The campaign is considered to be the most expensive in the company’s history and aims to strengthen brand awareness and consumer loyalty by pushing across all channels, from TV and films to social media platforms, YouTube, and non-traditional buying spaces. Flavoured whiskeys form a significant part of the strategy.
You can read the article here:

Brown-Forman’s biggest ad campaign ever: Fruity flavor helps juice Jack Daniel’s

Mexico

Morelos delivers first Designation of Origin certifications

The governor of Morelos, Margarita González Saravia, has presented the first Mezcal de Morelos Designation of Origin certifications, granted by the Mexican Institute of Industrial Property (IMPI). The first certificates were awarded to Emma Cazales Quintero of Cazales (Tlaquiltenango) and Alfredo Vargas Sánchez of the brand Xonesco (Palpan, Miacatlán municipality).
The state of Morelos has clearly been pushing hard to promote its agave spirit at local events recently, based on the news updates I’m seeing from Mexico.
You can find Estrella Pedroza’s article in the local publication Proceso here:

Morelos entrega las primeras certificaciones de Denominación de Origen Mezcal

Lobbying

IARD issued its October activity update

The International Alliance for Responsible Drinking (IARD) has issued an update on its Environment, Social & Governance (ESG) campaigns and activations worldwide over the last month. A quick reminder: this not-for-profit organisation is formed by some of the largest multinational companies in the drinks industry:

IARD website here

This is very likely to be sponsored content, but I believe it is worth keeping an eye on what they are doing, as some of their actions may affect the entire industry.
Article on Global Drinks Intelligence:

Drinks industry Environment, Social & Governance activations around the world in October ’25 – ESG

New roles

Jackie Thomson joins Portintruan after 30 years at Ardbeg

I skipped this news on Monday, but a few people kindly sent me the link in the last couple of days, so here it is: Jackie Thomson has been appointed Visitor Experience Manager at Portintruan, Sukhinder Singh’s Elixir Distillers’ new distillery in Islay, which is due to open in spring 2026.
Jackie leaves her role as Visitor Centre Manager at Ardbeg, where she worked for almost 30 years.
News by Melita Kiely in The Spirits Business:

Portintruan welcomes ex-Ardbeg veteran Jackie Thomson

Something to read

Irish apple brandy

While I doubt that apple brandy will somehow replace Irish whiskey (see the title below!), I found John Wilson’s article in The Irish Times an interesting, albeit brief, read on a topic that doesn’t come up very often.
You can read it here:

Irish Apple Brandy: a rival for whiskey this Christmas?

Meanwhile, in Normandy, Domaine du Coquerel is busy collecting apples for its Calvados AOC.
Nicolas Pesce visited the estate and his video-report can be watched in Ouest-France:

À Milly, la distillerie du domaine de Coquerel récolte ses pommes pour son calvados

That’s all for today.

Quick update: Venice Cocktail Week

From today until this Sunday, October 26th, Venice is hosting the 2025 edition of Venice Cocktail Week.

Tomorrow evening at 6 pm, I’ll be presenting three (yes, three!) books from some very special colleagues of mine at the St. Regis Hotel’s Arts Bar: “La grammatica dei cocktail” by Maurizio Maestrelli, “Spirits dei luoghi” by Federico Silvio Bellanca, and “Aperitivo” by Chiara Buzzi.

If any of you are interested, please contact the organisation via their website for details on the event: https://venicecocktailweek.it/

I also heard that a very good friend of mine, , will be in town during this time. Can’t wait to catch up with everyone!

In any case, I’ll see you on Friday for a final press release to wrap up the week. 😉

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