June 16th, 2025: Understanding consumers' habits and other news
Asia markets, US market forecasts, something to read about consumers in 2025, distillery news, sugar cane in Peru and more...
Happy Monday everyone!
I had to wait until noon, poor day for news today, but here is what I found worth reading. Most of the articles come from The Spirits Business this time.
Market news
India and Southeast Asia to balance sales drop in China
According to the International Wine and Spirits Research (IWSR), India and Southeast Asia seem to be bright spots in a difficult global situation. Here is the article by Eloise Feilden on The Spirits Business:
…and forecasts
WSWA Q2 forecasts on US spirits market: sales from -4.6% to -4.09% by end of 2026.
Wine & Spirits Wholesalers of America (WSWA) released its SipSource second-quarter (Q2) forecast figures. It estimates total spirits will fall by 4.6% by the end of 2025 and improve to -4.09% by Q2 2026. Tequila is expected to perform best: +1% in the next 12 months.
Article by Nicola Carruthers on The Spirits Business here:
Is this forecast in any way useful to us?
I have no idea… so I’ll try to suggest something different now.
.
Here is something I find more useful for you (and especially for those of you who are producing and selling) in this moment.
Understanding consumers in 2025: McKinsey & Company’s report
This is a collaborative article by McKinsey’s Becca Coggins, Christina Adams, Kari Alldredge, Alyssa Hopcus, Justin Shamoun and Laura Bucklin. It sums up consumers behaviour, post-Covid trends and a focus on Gen Z.
State of the Consumer 2025: When disruption becomes permanent
Hope this helps you better understand what you are dealing with.
I will probably try to suggest some more articles from outside the spirits industry in the future. Please, feel free to let me know if there is any topic you are more interested in. You can send me a direct message or share your thoughts in the chat.
Yes, there is a chat:
.
Let’s go back to The Spirits Business
Company and distillery news
Leiper’s Fork plans Nashville distillery
(article by Ted Simmons)
Council approves Auchenbowie whisky distillery
(article by Melita Kiely)
.
Responsible drinking campaigns
IARD’s CSR actions and campaigns in June ’25
Gobal Drinks Intel. is publishing a report by the International Alliance for Responsible Drinking (IARD), that lists up its members’ social, environmental and governance efforts during the month.
You will realise, this content is a bit advertising, but I think it’s worth being aware of what they are doing.
The IARD is “a not-for-profit organisation dedicated to reducing harmful drinking and promoting understanding of responsible drinking”. It is supported by some of the biggest global beer, wine, and spirits companies, like Bacardi, DIAGEO, Suntory, Pernod Ricard and others.
Do you remember we were talking about communication and alcohol consumption? (press review here, the news filtering tips). The IARD has to do with that.
You can read the article here:
Drinks industry Environment, Social & Governance activations around the world in June ’25 – ESG
.
I’ll end here with something I found interesting to read.
Sugar cane juice production in Peru
This is a long excerpt from an article in French, by Sergio Rebaza on Rumporter:
Pérou : un voyage à travers cinq régions productrices de purs jus de canne
You can read the entire text if you subscribe to the magazine. Alternatively, I hope these text will be enough to inspire you and push you to look for some more information ;)
Have a great day.