September 10, 2025: Planning Europe’s largest rum distillery and other news
Maennerhobby planning rum distillery, Tipple investments, DIAGEO sells Sheridan, Swinney in the US, 10 years of Mezcal in Puebla, Sukhinder Singh and more...
The Spirits Post is an international press review about the spirits industry brought to you by , an Italian spirits journalist and judge. If this newsletter was forwarded to you by a friend, you can subscribe here to receive it directly in your inbox:
Hello everyone!
It’s late night and I'm writing from Vienna, where I'm attending a three-day meeting at the Falstaff Magazine headquarters. This is why our press review is a little late this time.
MÆNNERHOBBY Launches Crowdfunding for Europe's Largest Rum Distillery
The German distillery MÆNNERHOBBY has launched a €250,000 crowdfunding campaign to build what it claims will be Europe's largest and most modern rum distillery. The new facility will combine pot and column stills based on Caribbean models.
You can read the news in the German publication About Drinks:
MÆNNERHOBBY startet Crowdfunding für Europas größte Destillerie
Tipple to invest €4 million in internationalisation and technical improvements
Eoin Bara's digital distribution platform, Tipple, has raised €4 million in funding to support its international expansion and technical improvements. The platform's goal is to simplify sales across different countries and make the industry more reliant on data.
Article by Melita Kiely in The Spirits Business:
DIAGEO offloads Sheridan’s
The multinational firm DIAGEO has just sold its coffee and cream liqueur, Sheridan’s, to Casa Redondo. The value of the agreement has apparently not been disclosed.
You can read the article by Dean Best in Just Drinks:
Von Payne Spirits to open distillery in Louisville
Whiskey producer Von Payne Spirits has acquired the Whiteside Bakery Company building in Louisville, Kentucky. The company plans to restore and transform it into a unique destination on the Bourbon Trail. The 60,000-square-foot facility will house production, visitor tours, and tasting experiences.
Article by Miona Madsen in The Spirits Business:
John Swinney in the US to discuss better trade tariffs for Scotch
Scotland's First Minister, John Swinney, has visited the US and met with President Trump to push for better trade terms for Scotch whisky imports.
You can read this article by Glenn Campbell and Angus Cochrane in BBC:
Puebla celebrates 10 years of Mezcal appellation
The Mexican state of Puebla is celebrating ten years since its inclusion in the Mezcal appellation. To mark the occasion, it will host the National Mezcal Encounter 2025 from September 12-14 at the William O. Jenkins Convention Centre.
Article on the Mexican publication Exilio here (no author mentioned):
Puebla recibirá a productores y expertos en el Encuentro Nacional de Mezcal 2025
You can find some figures about this state’s Mezcal industry here, in Anahí Valdez’s article on the Municipios Puebla platform:
En Puebla 116 municipios cuentan con denominación de origen por producción de mezcal
Something to read
Sukhinder Singh's Unfiltered Thoughts on Whisky
Christine Lambert has interviewed Sukhinder Singh for Whisky Magazine France. You can read the first part of the interview on the website:
Interview: Sukhinder Singh, le whisky sans filtre (première partie)
That’s all for today (it’s already tomorrow).
I’ll see you on Friday, have a good night ;)